Currently Featured Article »

Jesse Jacoby

We live in a culture of yes. In the business world, we are taught to engage, be assertive and never turn down an opportunity. All of this behavior results in a whole lot of yeses (and time commitments). After all, saying yes is fun; it often feels a lot better than saying no. To further compound the issue, most of us aim to please — our bosses, our coworkers and our teams. There is no …

Read the full story »
Home » Change Leadership, Strategic Communications

Creating a Powerful Future Vision for Your Business Transformation

Published by One Comment

Any business transformation is destined to fail without a powerful vision of the future. A well-crafted vision is central to aligning the workforce to a company’s strategic program and motivating people to make change happen.

To be effective, the future vision must take into account the current realities of the enterprise, but also set forth goals that are truly ambitious.  Great leaders know how to make these ambitious goals look doable.  When a vision is under-girded with a strong, credible strategy, it becomes evident to the stakeholders that the vision is not just a pipe dream.

Here are the six characteristics of a powerful future vision:

  • Imaginable: It conveys a clear picture of what the future will look like with compelling imagery.
  • Desirable: It appeals to the long-term interest of employees, customers, shareholders and others who have a stake in the enterprise.
  • Feasible: It contains realistic and attainable goals that stakeholders believe can be achieved.
  • Focused: It is clear enough to provide guidance in decision-making and serves as a “true north” that align the actions of  others.
  • Flexible: It allows individual initiative and alternative responses in light of changing conditions.
  • Communicable: It is easy to communicate and can be explained quickly.
Developing a powerful vision should be a collaborative process with multiple iterations and inputs. The in-depth process is beyond the scope of this article; however here is a framework to get you started:

If you would like help crafting a powerful vision for your business transformation or you would like help implementing your vision, contact us.

Other articles you may be interested in:

Jesse Jacoby
The Editor of Emergent Journal and founder of Emergent, Jesse is a recognized expert in business transformation. He and his team partner with Fortune 500 and mid-market companies to deliver successful people and change strategies. Jesse is the creator of the Accelerating Change & Transformation (ACT) model and developer of Change Accelerator and Savvy Transition. Contact Jesse at 303-883-5941 or

One Comment »

6 Pingbacks »

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.

Hide me
Subscribe to the FREE Emergent Insights newsletter
Show me