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Jesse Jacoby

In his book, Seeing What Others Don’t, Gary Klein retells the story of a seminar attendee. It illustrates perfectly the contrast between what managers should and should not do if they want to be fully engaged with their employees.
The person in question said that when she went into her boss’ office, he was focused on his computer screen; but as soon as he saw that she had come in, he stopped what he was doing …

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Home » Change Leadership, Strategic Communications

Creating a Powerful Future Vision for Your Business Transformation

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Any business transformation is destined to fail without a powerful vision of the future. A well-crafted vision is central to aligning the workforce to a company’s strategic program and motivating people to make change happen.

To be effective, the future vision must take into account the current realities of the enterprise, but also set forth goals that are truly ambitious.  Great leaders know how to make these ambitious goals look doable.  When a vision is under-girded with a strong, credible strategy, it becomes evident to the stakeholders that the vision is not just a pipe dream.

Here are the six characteristics of a powerful future vision:

  • Imaginable: It conveys a clear picture of what the future will look like with compelling imagery.
  • Desirable: It appeals to the long-term interest of employees, customers, shareholders and others who have a stake in the enterprise.
  • Feasible: It contains realistic and attainable goals that stakeholders believe can be achieved.
  • Focused: It is clear enough to provide guidance in decision-making and serves as a “true north” that align the actions of  others.
  • Flexible: It allows individual initiative and alternative responses in light of changing conditions.
  • Communicable: It is easy to communicate and can be explained quickly.
Developing a powerful vision should be a collaborative process with multiple iterations and inputs. The in-depth process is beyond the scope of this article; however here is a framework to get you started:

If you would like help crafting a powerful vision for your business transformation or you would like help implementing your vision, contact us.

Other articles you may be interested in:

Jesse Jacoby
The Editor of Emergent Journal and founder of Emergent, Jesse is a recognized expert in business transformation. He and his team partner with Fortune 500 and mid-market companies to deliver successful people and change strategies. Jesse is the creator of the Accelerating Change & Transformation (ACT) model and developer of Change Accelerator and Savvy Transition. Contact Jesse at 303-883-5941 or

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