Tag: Strategic Communications

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Also, check out Blueprint for Building an Internal Change Capability Two-thirds of all large-scale change initiatives fail to achieve their expected business benefits. This failure rate represents billions of dollars in lost productivity, wasted resources, opportunity costs and rework—not to mention the cost of lost jobs and workforce disengagement. Companies that learn to manage change effectively […]


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Never underestimate the importance of buy-in to the success of your strategic initiative or business transformation. Buy-in is so critical for creating a sense of urgency and gaining stakeholder alignment that John Kotter wrote a book about it: Buy-In: Saving Your Good Ideas From Getting Shot Down(2010, Harvard Business Press). All business initiatives begin as […]


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Company leaders often ask us about common pitfalls associated with organizational  change initiatives and how they can avoid them. The term  “pitfall,” defined as a hidden danger in the form of a covered pit used as a trap, implies a sudden occurrence. We prefer the term quagmire which more accurately describes what actually occurs in […]


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Just Because You’ve Communicated Doesn’t Mean They’ve Heard You It’s not uncommon for project teams and executive sponsors to suffer from what’s known as the “curse of knowledge,” a term coined in the book Made to Stick. In a nutshell, the curse of knowledge is the psychological phenomenon where once you know something well, it’s […]



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Emergent Journal is a collection of business articles containing practical methods, tools, and tips for driving change and implementing business strategies from a people and change perspective. It is published by Emergent, a consulting firm headquartered in Denver and serving Fortune 500 clients across North America.

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