Never underestimate the importance of buy-in to the success of your strategic initiative or business transformation. Buy-in is so critical for creating a sense of urgency and gaining stakeholder alignment that John Kotter wrote a book about it: Buy-In: Saving Your Good Ideas From Getting Shot Down(2010, Harvard Business Press). All business initiatives begin as […]
Company leaders often ask us about common pitfalls associated with organizational change initiatives and how they can avoid them. The term “pitfall,” defined as a hidden danger in the form of a covered pit used as a trap, implies a sudden occurrence. We prefer the term quagmire which more accurately describes what actually occurs in […]
Just Because You’ve Communicated Doesn’t Mean They’ve Heard You It’s not uncommon for project teams and executive sponsors to suffer from what’s known as the “curse of knowledge,” a term coined in the book Made to Stick. In a nutshell, the curse of knowledge is the psychological phenomenon where once you know something well, it’s […]
Jesse Jacoby
