Marketing guru and best-selling author Seth Godin recently published a blog post about the warning signs of defending the status quo. When confronted with new ideas, these “defenders” are adept at emphasizing the negative aspects of change and highlighting the positive aspects of the current state. For example they: Highlight the pain to a few […]
Company leaders often ask us about common pitfalls associated with organizational change initiatives and how they can avoid them. The term “pitfall,” defined as a hidden danger in the form of a covered pit used as a trap, implies a sudden occurrence. We prefer the term quagmire which more accurately describes what actually occurs in […]
Establishing a sense of urgency at all levels of the organization is a necessary first step in gaining the cooperation required to drive a significant change effort. Half of the companies that fail to affect needed change make their mistakes at the very beginning by not creating an appropriate sense of urgency. The approach most […]
Interviewing stakeholders, along with focus groups and surveys, is one of the primary methods of gathering qualitative data. Insights gleaned from stakeholder interviews provide the basis for stakeholder analysis and prioritization and serve as a critical step in formulating an effective organizational change strategy. Stakeholder interviews done well yield many benefits: Correct structures, processes, and […]
When companies choose to deploy new software to end-users across the enterprise, they are looking to either enhance business performance or minimize IT costs. These goals are often broken down into more discrete objectives such as increasing employee productivity, providing new capabilities, streamlining processes, reducing service desk calls, and so forth. Regardless of whether the […]
One of the best strategies for gaining buy-in and support for your business initiative is through stakeholder engagement. By “engagement” we mean not only communications, but active involvement of the people who have a vested interest in the outcome of the initiative. Bear in mind, it is human nature for us to resist change when […]
In our previous article, How to Prioritize Stakeholders to Ensure a Successful Change Program, we introduced the Stakeholder Prioritization Map. Now we will explain how to translate that stakeholder prioritization analysis into stakeholder engagement strategies. As a reminder, stakeholders are individuals or groups who either will be impacted by changes resulting from the business initiative, […]
Stakeholder resistance, if it gains a foothold on a large scale, can threaten to derail even the most positive change effort. There are four primary reasons1 that people resist change. Once you know what types to look for, you will be better equipped to spot change resistance in your organization. After you have identified the […]
Jesse Jacoby
