Category: Strategic Communications

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Merging two established organizations is not merely the combination of two operations under one management authority. Successful integration combines, replaces, and transforms diverse processes, systems and organizational structures. Done well, the resulting entity will be distinctly different and ideally much better than the original operations – this is the “synergy” that is goal of most […]


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Marketing guru and best-selling author Seth Godin recently published a blog post about the warning signs of defending the status quo. When confronted with new ideas, these “defenders” are adept at emphasizing the negative aspects of change and highlighting the positive aspects of the current state. For example they: Highlight the pain to a few […]


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Company leaders often ask us about common pitfalls associated with organizational  change initiatives and how they can avoid them. The term  “pitfall,” defined as a hidden danger in the form of a covered pit used as a trap, implies a sudden occurrence. We prefer the term quagmire which more accurately describes what actually occurs in […]


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Interviewing stakeholders, along with focus groups and surveys, is one of the primary methods of gathering qualitative data. Insights gleaned from stakeholder interviews provide the basis for stakeholder analysis and prioritization and serve as a critical step in formulating an effective organizational change strategy. Stakeholder interviews done well yield many benefits: Correct structures, processes, and […]


When companies choose to deploy new software to end-users across the enterprise, they are looking to either enhance business performance or minimize IT costs. These goals are often broken down into more discrete objectives such as increasing employee productivity, providing new capabilities, streamlining processes, reducing service desk calls, and so forth. Regardless of whether the […]


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One of the best strategies for gaining buy-in and support for your business initiative is through stakeholder engagement. By “engagement” we mean not only communications, but active involvement of the people who have a vested interest in the outcome of the initiative. Bear in mind, it is human nature for us to resist change when […]



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Emergent Journal is a collection of business articles containing practical methods, tools, and tips for driving change and implementing business strategies from a people and change perspective. It is published by Emergent, a consulting firm headquartered in Denver and serving Fortune 500 clients across North America.

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