Author: Jesse Jacoby

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Interviewing stakeholders, along with focus groups and surveys, is one of the primary methods of gathering qualitative data. Insights gleaned from stakeholder interviews provide the basis for stakeholder analysis and prioritization and serve as a critical step in formulating an effective organizational change strategy. Stakeholder interviews done well yield many benefits: Correct structures, processes, and […]


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One of the best strategies for gaining buy-in and support for your business initiative is through stakeholder engagement. By “engagement” we mean not only communications, but active involvement of the people who have a vested interest in the outcome of the initiative. Bear in mind, it is human nature for us to resist change when […]


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In our previous article, How to Prioritize Stakeholders to Ensure a Successful Change Program, we introduced the Stakeholder Prioritization Map. Now we will explain how to translate that stakeholder prioritization analysis into stakeholder engagement strategies. As a reminder, stakeholders are individuals or groups who either will be impacted by changes resulting from the business initiative, […]


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Stakeholder resistance, if it gains a foothold on a large scale, can threaten to derail even the most positive change effort. There are four primary reasons1 that people resist change. Once you know what types to look for, you will be better equipped to spot change resistance in your organization. After you have identified the […]


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Successful change initiatives require strong committed leadership through the entire project by both the business sponsor and the implementation team members. When strong leadership is lacking, the risks are manifold, such as stakeholders believe the “wrong” people are leading the effort; leaders kick-off the initiative and are not seen or heard from again; leaders are […]



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Emergent Journal is a collection of business articles containing practical methods, tools, and tips for driving change and implementing business strategies from a people and change perspective. It is published by Emergent, a consulting firm headquartered in Denver and serving Fortune 500 clients across North America.

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