Establishing a sense of urgency at all levels of the organization is a necessary first step in gaining the cooperation required to drive a significant change effort. Half of the companies that fail to affect needed change make their mistakes at the very beginning by not creating an appropriate sense of urgency. The approach most […]
Our last article discussed how to conduct effective stakeholder interviews for the purpose of developing your organizational change strategy. This week we address a second important method of gathering qualitative data from stakeholders: focus groups. Focus groups are an interactive way to get cross-functional perspectives on a single issue and can prove very helpful during […]
Interviewing stakeholders, along with focus groups and surveys, is one of the primary methods of gathering qualitative data. Insights gleaned from stakeholder interviews provide the basis for stakeholder analysis and prioritization and serve as a critical step in formulating an effective organizational change strategy. Stakeholder interviews done well yield many benefits: Correct structures, processes, and […]
One of the best strategies for gaining buy-in and support for your business initiative is through stakeholder engagement. By “engagement” we mean not only communications, but active involvement of the people who have a vested interest in the outcome of the initiative. Bear in mind, it is human nature for us to resist change when […]
In our previous article, How to Prioritize Stakeholders to Ensure a Successful Change Program, we introduced the Stakeholder Prioritization Map. Now we will explain how to translate that stakeholder prioritization analysis into stakeholder engagement strategies. As a reminder, stakeholders are individuals or groups who either will be impacted by changes resulting from the business initiative, […]
The first time someone walks me through their stakeholder list on a major initiative, the document usually has one of two problems. Either everyone in the org has been listed (which is functionally the same as no one being prioritized), or the list reflects who the project sponsor happens to know personally (which is functionally […]
Stakeholder resistance, if it gains a foothold on a large scale, can threaten to derail even the most positive change effort. There are four primary reasons1 that people resist change. Once you know what types to look for, you will be better equipped to spot change resistance in your organization. After you have identified the […]
A 2011 Gartner survey1 found that companies under-invest in organizational change management. Companies allocate, on average, only 5% of the overall system implementation budget to the change management effort. Gartner recommends that companies allocate an average of 15% of the program budget to organizational change management, inclusive of training — but more, if changes are […]
Jesse Jacoby
