Many excellent change initiatives never get off the ground, stagnating just when they should be flowering. Why, after an enthusiastic start, do so many major change efforts—a new product rollout, international expansion, deployment of a new IT system—founder and organizations return to the pre-change state? It’s because companies focus disproportionately on the structure and technical […]
Previously, we addressed how to create a powerful future vision. Equally important is how that vision gets communicated to your people. This is where the art and skill of storytelling becomes very important. Done well, storytelling can be a powerful catalyst for driving transformational change. Effective leaders tell stories that position them and their organizations […]
Any business transformation is destined to fail without a powerful vision of the future. A well-crafted vision is central to aligning the workforce to a company’s strategic program and motivating people to make change happen. To be effective, the future vision must take into account the current realities of the enterprise, but also set forth goals […]
Jesse Jacoby
