Tag: Stakeholder engagement

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A few months ago I sat in two meetings on the same day at the same company. The first was an executive working session on a new AI initiative. The leaders in the room were sincere, optimistic, and operating from genuinely good intentions. They believed the rollout would unlock capacity for higher-value work, reduce drudgery, […]


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One of the best strategies for gaining buy-in and support for your business initiative is through stakeholder engagement. By “engagement” we mean not only communications, but active involvement of the people who have a vested interest in the outcome of the initiative. Bear in mind, it is human nature for us to resist change when […]


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In our previous article, How to Prioritize Stakeholders to Ensure a Successful Change Program, we introduced the Stakeholder Prioritization Map. Now we will explain how to translate that stakeholder prioritization analysis into stakeholder engagement strategies. As a reminder, stakeholders are individuals or groups who either will be impacted by changes resulting from the business initiative, […]


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Just Because You’ve Communicated Doesn’t Mean They’ve Heard You It’s not uncommon for project teams and executive sponsors to suffer from what’s known as the “curse of knowledge,” a term coined in the book Made to Stick. In a nutshell, the curse of knowledge is the psychological phenomenon where once you know something well, it’s […]



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