In our previous article, How to Prioritize Stakeholders to Ensure a Successful Change Program, we introduced the Stakeholder Prioritization Map. Now we will explain how to translate that stakeholder prioritization analysis into stakeholder engagement strategies. As a reminder, stakeholders are individuals or groups who either will be impacted by changes resulting from the business initiative, […]
Stakeholder prioritization is one of the fundamental building blocks to a successful organizational change strategy. Too often, though, project teams get the stakeholder prioritization step wrong. Two of the most common stakeholder prioritization pitfalls are Prioritizing stakeholders based on the wrong assessment criteria Prioritizing stakeholders based upon input from too few people To clarify, in […]
Just Because You’ve Communicated Doesn’t Mean They’ve Heard You It’s not uncommon for project teams and executive sponsors to suffer from what’s known as the “curse of knowledge,” a term coined in the book Made to Stick. In a nutshell, the curse of knowledge is the psychological phenomenon where once you know something well, it’s […]
Jesse Jacoby
