Our last article discussed how to conduct effective stakeholder interviews for the purpose of developing your organizational change strategy. This week we address a second important method of gathering qualitative data from stakeholders: focus groups. Focus groups are an interactive way to get cross-functional perspectives on a single issue and can prove very helpful during […]
Interviewing stakeholders, along with focus groups and surveys, is one of the primary methods of gathering qualitative data. Insights gleaned from stakeholder interviews provide the basis for stakeholder analysis and prioritization and serve as a critical step in formulating an effective organizational change strategy. Stakeholder interviews done well yield many benefits: Correct structures, processes, and […]
Stakeholder prioritization is one of the fundamental building blocks to a successful organizational change strategy. Too often, though, project teams get the stakeholder prioritization step wrong. Two of the most common stakeholder prioritization pitfalls are Prioritizing stakeholders based on the wrong assessment criteria Prioritizing stakeholders based upon input from too few people To clarify, in […]
Jesse Jacoby
