Tag: communications strategy

Many excellent change initiatives never get off the ground, stagnating just when they should be flowering. Why, after an enthusiastic start, do so many major change efforts—a new product rollout, international expansion, deployment of a new IT system—founder and organizations return to the pre-change state? It’s because companies focus disproportionately on the structure and technical […]


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Previously, we addressed how to create a powerful future vision. Equally important is how that vision gets communicated to your people. This is where the art and skill of storytelling becomes very important. Done well, storytelling can be a powerful catalyst for driving transformational change. Effective leaders tell stories that position them and their organizations […]



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Emergent Journal is a collection of business articles containing practical methods, tools, and tips for driving change and implementing business strategies from a people and change perspective. It is published by Emergent, a consulting firm headquartered in Denver and serving Fortune 500 clients across North America.

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