A few months ago I sat in two meetings on the same day at the same company. The first was an executive working session on a new AI initiative. The leaders in the room were sincere, optimistic, and operating from genuinely good intentions. They believed the rollout would unlock capacity for higher-value work, reduce drudgery, […]
Establishing a sense of urgency at all levels of the organization is a necessary first step in gaining the cooperation required to drive a significant change effort. Half of the companies that fail to affect needed change make their mistakes at the very beginning by not creating an appropriate sense of urgency. The approach most […]
Our last article discussed how to conduct effective stakeholder interviews for the purpose of developing your organizational change strategy. This week we address a second important method of gathering qualitative data from stakeholders: focus groups. Focus groups are an interactive way to get cross-functional perspectives on a single issue and can prove very helpful during […]
Interviewing stakeholders, along with focus groups and surveys, is one of the primary methods of gathering qualitative data. Insights gleaned from stakeholder interviews provide the basis for stakeholder analysis and prioritization and serve as a critical step in formulating an effective organizational change strategy. Stakeholder interviews done well yield many benefits: Correct structures, processes, and […]
Jesse Jacoby
