Our last article discussed how to conduct effective stakeholder interviews for the purpose of developing your organizational change strategy. This week we address a second important method of gathering qualitative data from stakeholders: focus groups. Focus groups are an interactive way to get cross-functional perspectives on a single issue and can prove very helpful during […]
Interviewing stakeholders, along with focus groups and surveys, is one of the primary methods of gathering qualitative data. Insights gleaned from stakeholder interviews provide the basis for stakeholder analysis and prioritization and serve as a critical step in formulating an effective organizational change strategy. Stakeholder interviews done well yield many benefits: Correct structures, processes, and […]
In our previous article, How to Prioritize Stakeholders to Ensure a Successful Change Program, we introduced the Stakeholder Prioritization Map. Now we will explain how to translate that stakeholder prioritization analysis into stakeholder engagement strategies. As a reminder, stakeholders are individuals or groups who either will be impacted by changes resulting from the business initiative, […]
The first time someone walks me through their stakeholder list on a major initiative, the document usually has one of two problems. Either everyone in the org has been listed (which is functionally the same as no one being prioritized), or the list reflects who the project sponsor happens to know personally (which is functionally […]
Stakeholder resistance, if it gains a foothold on a large scale, can threaten to derail even the most positive change effort. There are four primary reasons1 that people resist change. Once you know what types to look for, you will be better equipped to spot change resistance in your organization. After you have identified the […]
Successful change initiatives require strong committed leadership through the entire project by both the business sponsor and the implementation team members. When strong leadership is lacking, the risks are manifold, such as stakeholders believe the “wrong” people are leading the effort; leaders kick-off the initiative and are not seen or heard from again; leaders are […]
I first published a version of this post back in 2010. The headline was the same. The argument was the same. The statistics, unfortunately, are not all that different. Fifteen years and several waves of transformation later, most organizations are still spending real money on change and still getting modest results for it. That should […]
Jesse Jacoby
