Category: Strategic Communications

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In our previous article, How to Prioritize Stakeholders to Ensure a Successful Change Program, we introduced the Stakeholder Prioritization Map. Now we will explain how to translate that stakeholder prioritization analysis into stakeholder engagement strategies. As a reminder, stakeholders are individuals or groups who either will be impacted by changes resulting from the business initiative, […]


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Stakeholder resistance, if it gains a foothold on a large scale, can threaten to derail even the most positive change effort. There are four primary reasons1 that people resist change. Once you know what types to look for, you will be better equipped to spot change resistance in your organization. After you have identified the […]


Our previous post highlighted how companies under-invest in organizational change management when it comes to system implementations. Many excellent IT system implementations never realize the long-term benefits they set out to achieve because companies focus disproportionately on the structure and technical aspects of the IT program itself, and not on engaging employees in the process […]


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For many project teams, conducting a change assessment is an eye-opening exercise which helps them chart a new course for the project they are working on. At a minimum, the assessment provides the team with an opportunity to confront and deal with current habits, beliefs and practices around the cultural aspects of change. Tool description […]


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As you look ahead to the priority projects in your company’s pipeline, it is a good time for a brief refresher on organizational change success factors. Implement the recommendations below as you start-up (or continuing) your strategic business initiatives and you will be well on your way to success. Remember, the “soft stuff” (i.e., people […]


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Just Because You’ve Communicated Doesn’t Mean They’ve Heard You It’s not uncommon for project teams and executive sponsors to suffer from what’s known as the “curse of knowledge,” a term coined in the book Made to Stick. In a nutshell, the curse of knowledge is the psychological phenomenon where once you know something well, it’s […]



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Emergent Journal is a collection of business articles containing practical methods, tools, and tips for driving change and implementing business strategies from a people and change perspective. It is published by Emergent, a consulting firm headquartered in Denver and serving Fortune 500 clients across North America.

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