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Jesse Jacoby

He had all the aspirations of a normal boy. He wanted to play football, though not the American version. He wanted to have a career. He wanted to get married someday, and he didn’t have any advantages to help him.
As it turned out, he achieved a great deal more. At 19, he began his career as a motivational speaker. When he was 23, he founded an international non-profit organization, and two years later he added …

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Articles tagged with: stakeholder

How to Conduct High-Impact Focus Groups

6 Comments | Jesse Jacoby

Our last article discussed how to conduct effective stakeholder interviews for the purpose of developing your organizational change strategy. This week we address a second important method of gathering qualitative data from stakeholders: focus groups.
Focus groups are an interactive way to get cross-functional perspectives on a single issue and can …

Five Steps for Conducting Effective Stakeholder Interviews

One Comment | Jesse Jacoby
5 Steps for Conducting Effective Stakeholder Interviews

Interviewing stakeholders, along with focus groups and surveys, is one of the primary methods of gathering qualitative data. Insights gleaned from stakeholder interviews provide the basis for stakeholder analysis and prioritization and serve as a critical step in formulating an effective organizational change strategy. Stakeholder interviews done well yield many …

How to Prioritize Stakeholders to Ensure a Successful Change Program

One Comment | Jesse Jacoby

Stakeholder prioritization is one of the fundamental building blocks to a successful organizational change strategy. Too often, though, project teams get the stakeholder prioritization step wrong. Two of the most common stakeholder prioritization pitfalls are

Prioritizing stakeholders based on the wrong assessment criteria
Prioritizing stakeholders based upon input from too few people

To …

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