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Morag Barrett

Many managers would do well to quit their MBA program, (and quit Management by Bossing Around) to focus on their relationship skills. Maybe that manager is you.
But I’m not a people person!
Society is in a transition phase in terms of how relationships are valued in the workplace. The percentage of workers who come from the traditional “business is business” mindset is still large. However, as they approach retirement age the next generation is stepping forward, …

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Articles tagged with: stakeholder

How to Conduct High-Impact Focus Groups

6 Comments | Jesse Jacoby

Our last article discussed how to conduct effective stakeholder interviews for the purpose of developing your organizational change strategy. This week we address a second important method of gathering qualitative data from stakeholders: focus groups.
Focus groups are an interactive way to get cross-functional perspectives on a single issue and can …

Five Steps for Conducting Effective Stakeholder Interviews

One Comment | Jesse Jacoby
5 Steps for Conducting Effective Stakeholder Interviews

Interviewing stakeholders, along with focus groups and surveys, is one of the primary methods of gathering qualitative data. Insights gleaned from stakeholder interviews provide the basis for stakeholder analysis and prioritization and serve as a critical step in formulating an effective organizational change strategy. Stakeholder interviews done well yield many …

How to Prioritize Stakeholders to Ensure a Successful Change Program

One Comment | Jesse Jacoby

Stakeholder prioritization is one of the fundamental building blocks to a successful organizational change strategy. Too often, though, project teams get the stakeholder prioritization step wrong. Two of the most common stakeholder prioritization pitfalls are

Prioritizing stakeholders based on the wrong assessment criteria
Prioritizing stakeholders based upon input from too few people

To …

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