Tag: resistance

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Marketing guru and best-selling author Seth Godin recently published a blog post about the warning signs of defending the status quo. When confronted with new ideas, these “defenders” are adept at emphasizing the negative aspects of change and highlighting the positive aspects of the current state. For example they: Highlight the pain to a few […]


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Stakeholder resistance, if it gains a foothold on a large scale, can threaten to derail even the most positive change effort. There are four primary reasons1 that people resist change. Once you know what types to look for, you will be better equipped to spot change resistance in your organization. After you have identified the […]



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