11 responses

  1. William Newman
    May 4, 2011

    Great approach Jesse. I like the fact that “all stakeholders are not created equal” and the approach that you can “engage” all stakeholders while only acting on the opinion of those that are needed for an initiative to be successful.

    • Jesse Jacoby
      Jesse Jacoby
      May 5, 2011

      Thanks, Bill. I’ve worked with some clients who used the ‘one size fits all’ approach for engaging stakeholders, and typically it’s an all push communications approach at that. One of the best ways to gain buy-in from stakeholders is to find reasons to involved them in the business initiative. It’s simply yet profoundly effective.

  2. momochii
    May 22, 2011

    Do you people have a facebook fan page? I looked for one on twitter but could not discover one, I would really like to become a fan!

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