Currently Featured Article »

Building Strong Stakeholder Relationships (with Tools to Help)

Jesse Jacoby

[Below is one of the 21 modules from Savvy Transition, a program that helps leaders be successful in their roles. If you like this content, check out the complete program at]
A stakeholder is anyone who shares (or might share) one or more of your objectives or goals—in other words, …

Read the full story »

Change Leadership, Strategic Communications, Recently Published Articles, Business Transformation, Culture »

Five Reasons People Don’t Like Change

Carolyn Reid

resuse-to-listenProjects are about improving or fixing things. So it should be easy to get people excited about the change that comes from the completion of a project, right? Not really. People don’t like change. Maintaining status quo is easier. Here are some top reasons people are resistant to change:

Our brains are wired from way back in caveman times for fight or flight whenever there is something new in our life (in caveman times, this new thing might have been an animal wanting to eat us so flight from the danger was a good idea!). Neuroscience tells us that we react before we think. Our first reaction is to say no to change. And now we have the perception that we don’t want to change, and that change is bad. And our perception is our reality. There are uncertainties around change. We don’t know how things are going to go after the changes are put in place. Uncertainty is scary.

Preparing for change requires a lot of work. We must learn new processes, systems, and new ways of doing things. This is usually on top of our day jobs. This causes anxiety – what if I can’t do my job as well after the process changes? What if the new system is impossible to use (while “user-friendly” may be in the requirements, it isn’t always the reality). What if I must do more work after this change?

The organization’s leaders usually tells us why the change is good for the business, or sometimes not. But what does it do for me? We don’t always get that message and let’s face it, “what’s in it for me” matters. We must take time out of our very busy schedules to get ready for the change so it helps to have strong motivation. Sometimes leaders don’t provide that motivation.

Many of C level leaders in organizations didn’t get to the top by worrying about people’s feelings. They are not the touchy-feely type (though there are exceptions). They do know how to network and they can be friendly but the CxO doesn’t need to be expert in HR. Worrying about whether the people of the organization have concerns about the major changes often isn’t at the top of an executive’s to-do list. Unfortunately, you can’t ignore that the people of the organization have to change and there are going to be some negative opinions about almost any change.

It could be that the people understand and want the change. However, if the organization has a track record of failed changes, there is no trust that this project is going to succeed or even be completed. No one likes working hard toward something that is likely to be abandoned or just won’t work.

Change Management theories tell us that the leaders of the organization must convince people who the change is great, will be successful, and will provide great improvements to the lives of the employees. Here are some ways to help motivate employees to embrace the changes your organization needs:

  • Cleary communicate the need for change early and often. Ensure that the people understand why we are doing this.
  • Talk with employees to understand their anxieties, concerns and issues around the change and determine actions required to address the issues. Don’t assume others have the same perception you do.
  • Work toward the answer of “what’s in it for me?” The answer is not about the company, it is about how the individuals can see personal benefit from the change.

Monitor progress in preparation for the change. People need to be as proficient as possible when the change is implemented. This means paying careful attention to training needs to get people to full competency. But before you train them, check on their internal desire for the change. Training someone who does not want the change is ineffective.

Try promoting the change like a marketing campaign (with the employees as the target market). This can work wonders. A large organization that conducted a very successful transformational change across divisions around the globe had every leader marketing change in their areas. From the start of the initiative to the final phase, they ran a change campaign “selling” the benefits of the change to the people. Significant organizational change across the enterprise is usually the most risky and problematic, yet this organization understood how to ensure success by:

  • Tying strategic goals to the initiative
  • Clearly communicating the benefit to the business and inspiring people to embrace the change so the organizations could stay ahead of the competition
  • Tasking leaders and manager to determine personal impact and benefit to their direct reports and communicating these to employees
  • Clearly, constantly and consistently communicating progress and successes along the way
  • Conducting face-to-face meetings with employees to understand and address issues and concerns

10 Communication Secrets of Great Leaders

Jesse Jacoby

( – It is simply impossible to become a great leader without being a great communicator. I hope you noticed the previous …

Five Things Smart Leaders Should Do to Ensure Success

2 Comments | Jesse Jacoby

As a business leader you want to start each new year off on a positive note. And, you most definitely want to …

The Senior Leader’s Role in Driving Transformation

One Comment | Jesse Jacoby
The Senior Leader’s Role in Driving Transformation

The latest issue of McKinsey Quarterly contains a case study titled Developing Better Change Leaders. Using the backdrop of a multi-national operations …

How New (and Experienced) Managers Can Support the Change Process

Jesse Jacoby

Piggy-backing on a blog post by Morag Barrett on the Colorado Women’s Chamber of Commerce site titled How to Avoid Mistakes New …

Change Management & Communications ROI Study Highlights

Jesse Jacoby

Towers Watson recently published their 2011/2012 Change and Communication ROI Study Report. Unlike their four previous reports, which focused solely on communications …

Using Appreciative Visioning to Enable Transformative Change

Jesse Jacoby

The technique of appreciative inquiry (AI) can play an important role in the overall change management strategy. AI challenges the status quo by …

Building an Internal Change Management Capability

Jesse Jacoby
Building an Internal Change Management Capability

Also, check out Blueprint for Building an Internal Change Capability
Two-thirds of all large-scale change initiatives fail to achieve their expected business benefits. This …

Influencing Mindset and Behavior Change

One Comment | Jesse Jacoby

Changing people’s behaviors can be done in one of two ways, generally speaking. You can force behavior change through management decree or …

Hide me
Subscribe to the FREE Emergent Insights newsletter
Show me