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Leadership: 3 Reasons to Follow You

 | 38 views  | Jesse Jacoby

Leadership is probably the most discussed and least understood topic in organizations. The word itself yields more than two billion returns on Google. That alone should give you some idea, not only of its popularity, but also the wide range of opinions that surround it.
So at the risk of adding …

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Change Management Methodology Roundup

4 Comments  | 566 views  | Jesse Jacoby

lasso-shadow-3Clients and change practitioners often ask us, “what’s the best change management methodology?” Unlike ten years ago, today there is a plethora of change methodologies and models from which to choose.

While the processes, activities, and tools vary by methodology, many of them share the same principles and practices.

It is more important to execute thoroughly and consistently with whatever change methodology you choose than it is to select the right one.

There are good reasons why companies would want to standardize on a single change methodology:

  • Promotes a common language and way of thinking about change management
  • Provides a consistent set of activities and tools across the organization
  • Prevents proliferation of competing methodologies, which cause confusion and waste time
  • Faster and more cost-effective than building an internal approach from scratch

Below is a summary (in alphabetical order) of change management methodologies – some are classics and some are relatively new. You can’t go wrong with any of these.

If your preferred methodology is not on the list, please mention it in the “Leave a Comment” box below.



Being First’s Change Leader’s Roadmap

The Change Leader’s Roadmap (CLR) is a change process methodology, providing strategic guidance and change tools to leaders and consultants designing and implementing change of any size or type. Leaders use the Roadmap to maximize results, land their initiatives on time and on budget, and catalyze new ways of being, organizing, and working.

Developed over thirty years of application in large organizations across all types of industries, government, military, and global nonprofits, the CLR provides the most comprehensive array of change tools for transformation on the market—so you not only know what to do, but how to do it.

  1. Prepare to Lead the Change
  2. Create Organizational Vision, Commitment & Capability
  3. Assess the Situation to Determine Design Requirements
  4. Design the Desired State
  5. Analyze the Impact
  6. Plan & Organize for Implementation
  7. Implement the Change
  8. Celebrate and Integrate the New State
  9. Learn and Course Correct

>> More info about The Change Leader’s Roadmap

Boston Consulting Group’s Change Delta

Boston Consulting Group’s Change Delta framework addresses the main factors why programs fail –  clearly defined milestones that measure progress and commitment of senior leadership – as well as the broader hard and soft sides of change.

The Change Delta framework includes:

  • Executional Certainty
  • Enabled Leaders
  • Engaged Organization
  • Governance & PMO

>> More info about Change Delta

Bridges’ Transition Model

The Transition Model was created by change consultant, William Bridges, and was published in his 1991 book “Managing Transitions.” The main strength of the model is that it focuses on transition, not change. The difference between these is subtle but important. Change is something that happens to people, even if they don’t agree with it. Transition, on the other hand, is internal: it’s what happens in people’s minds as they go through change. Change can happen very quickly, while transition usually occurs more slowly.

The model highlights three stages of transition that people go through when they experience change:

  • Ending, Losing, and Letting Go
  • The Neutral Zone
  • The New Beginning

>> More info about the Transition Model

ChangeFirst’s People Centered Implementation (PCI) Model

People Centered Implementation (PCI) describes six Critical Success Factors that you can use to deliver successful change at both an organizational and local level. These factors have been translated into a robust process which covers the key areas of implementation that Change Leaders need to excel at, in order to develop the critical mass of commitment required to succeed. The six Critical Success Factors are:

  • Shared Change Purpose
  • Effective Change Leadership
  • Powerful Engagement Processes
  • Committed Local Sponsors
  • Strong Personal Connection
  • Sustained Personal Performance

>> More info about ChangeFirst’s PCI Model

Emergent’s Accelerating Change & Transformation (ACT) Model

Accelerating Change & Transformation (ACT) is Emergent’s proprietary model for planning and implementing strategic change management in support of business initiatives. It includes six practices which are supported by numerous best-of-breed activities and tools. The ACT model has been honed over years of use on Fortune 500 and mid-market client projects.

  • Plan the change
  • Create a sense of urgency
  • Lead the change
  • Engage the people
  • Align systems and structures
  • Sustain the change

>> More info about the ACT model

General Electric’s Change Acceleration Process (CAP)

GE’s Change Acceleration Process (CAP) is a framework and toolkit for successfully implementing change. It is a non-linear model that focuses on making sure all the elements are considered and in place for a successful transition. Cap’s activities include:

  • Leading Change
  • Creating A Shared Need
  • Shaping a Vision
  • Mobilizing Commitment
  • Making change last
  • Monitoring progress
  • Changing Systems and Structures

>> More info about GE CAP

Implementation Management Associate’s Accelerated Implementation Methodology (AIM)

IMA’s Accelerating Implementation Methodology (AIM) is a 10-step change management approach associated with planning, implementing, and monitoring any change or initiative. The 10 steps are:

  • Define the change
  • Build agent capacity
  • Assess the climate
  • Generate sponsorship
  • Determine change approach
  • Develop target readiness
  • Build communications plan
  • Develop reinforcement strategy
  • Create cultural fit
  • Prioritize action

>> More info about AIM

Kotter’s 8-Step Process for Leading Change

Dr. John Kotter’s 8-Step Process for Leading Change focuses on the importance of gaining buy-in. It is relatively simple to understand and works well in organizations that are organized in a relatively narrow organizational structure. The selling point is its simplicity, memorable eight steps and basis in Kotter’s thirty-plus years of research into organizational change.

  • Establish a sense of urgency
  • Creating the Guiding Coalition
  • Developing a Change Vision
  • Communicating the Vision for Buy-in
  • Empowering Broad-based Action
  • Generating Short-term Wins
  • Never Letting Up
  • Incorporating Changes into the Culture

>> More info about Kotter’s 8-Step Process

Kubler-Ross’ The Change Curve

The Change Curve is widely used in business and change management and there are many variations and adaptations. It is often attributed to psychiatrist Elisabeth Kubler-Ross, resulting from her work on personal transition in grief and bereavement. It is used to understand the stages of personal transition and organizational change. It helps you predict how people will react to change, so that you can help them make their own personal transitions, and make sure that they have the help and support they need. The phases are:

  • Shock
  • Denial
  • Anger
  • Fear
  • Acceptance
  • Commitment

>> More info about the Change Curve

LaMarsh Managed Change Approach & Methodology

Lamarsh’s Managed Change Model is both scalable and adaptable to implement change at any level. Managed Change supports large, complex, enterprise-wide implementations in global organizations as well as personal challenges.

  • Identify the change
  • Prepare the change
  • Plan the change
  • Implement the change
  • Sustain the change

>> More info about LaMarsh’s Managed Change Model

Lewin’s Three Stages of Change

The Three Stages of Change is one of the cornerstone models for understanding organizational change, and was developed by Kurt Lewin back in the 1950s. His model is known as Unfreeze – Change – Refreeze, refers to the three-stage process of change he describes. Lewin, a physicist as well as social scientist, explained organizational change using the analogy of changing the shape of a block of ice.

  • Unfreeze
  • Change
  • Refreeze

>> More info about Lewin’s Three Stages of Change

PRITCHETT’s Change Management Model

Founded in 1974 by Price Pritchett, Ph.D., PRITCHETT earned its reputation from groundbreaking work done in the areas of change management and merger integration. Known for their no-nonsense approach to complicated issues, PRITCHETT’s Change Management Model provides a simple phased approach for managing both the project and people sides of change initiatives. Their methodology consists of four phases:

  1. Imperative
  2. Readiness
  3. Implementation
  4. Gain

>> More info about PRITCHETT’s Change Management Model

Prosci’s ADKAR

The ADKAR Model was first introduced in 1999 as an outcome-oriented approach to facilitate individual change. The model has taken hold as an easy-to-use and proven Change Management method, and is now one of the most widely used change management models in the world.

Effective Change Management requires control of the five key building blocks that form the basis of the Prosci ADKAR Model. The building blocks are:

  • Awareness of the need for change
  • Desire to participate and support the change
  • Knowledge on how to change
  • Ability to implement required skills and behaviors
  • Reinforcement to sustain the change

>> More info about ADKAR

Viral Change

Viral Change uses the power of a small set of well-defined non-negotiable behaviors, spread by small groups of highly connected individuals within the organization. Their peer-to-peer influence – more powerful than hierarchical one – creates new norms, new ways of doing, new cultures.

As a method, the Viral Change journey is divided into five phases, not all of them are as sequential as represented.  The key focus for each phase is described below. The duration of each phase varies depending on where the change process starts. The five phases are:

  • Discovery
  • Development
  • Engagement
  • Diffusion
  • Sustain

>> More info about Viral Change

Again, the biggest downfall of organizations is failing to use change management effectively, not so much the methodology they chose.

Five Things Smart Leaders Should Do to Ensure Success

2 Comments  | 7,545 views  | Jesse Jacoby

As a business leader you want to start each new year off on a positive note. And, you most definitely want to keep that momentum going throughout the year. But, what do you do after those first couple of weeks when the enthusiasm has worn off and everyone seems to …

The Senior Leader’s Role in Driving Transformation

One Comment  | 2,623 views  | Jesse Jacoby
The Senior Leader’s Role in Driving Transformation

The latest issue of McKinsey Quarterly contains a case study titled Developing Better Change Leaders. Using the backdrop of a multi-national operations improvement initiative, it addresses leadership development and organizational change and underscores the factors that make it possible to drive and sustain profound transformation. The case study highlights a number …

How New (and Experienced) Managers Can Support the Change Process

 | 1,550 views  | Jesse Jacoby

Piggy-backing on a blog post by Morag Barrett on the Colorado Women’s Chamber of Commerce site titled How to Avoid Mistakes New (and Experienced) Managers Make, we address the new manager’s role in supporting change within the organization. To clarify, by “new managers” we are referring to individual contributors who …

Change Management & Communications ROI Study Highlights

 | 2,340 views  | Jesse Jacoby

Towers Watson recently published their 2011/2012 Change and Communication ROI Study Report. Unlike their four previous reports, which focused solely on communications ROI, in this study they expanded their inquiry to include change management. This study encompassed 604 organizations, six global regions, and more than eight industries, and provided new …

Using Appreciative Visioning to Enable Transformative Change

 | 3,844 views  | Jesse Jacoby

The technique of appreciative inquiry (AI) can play an important role in the overall change management strategy. AI challenges the status quo by working from a strength-based foundation. If you accept the following principles, AI may be a technique for change of interest to you:

What you focus your energy on increases
Every …

Building an Internal Change Management Capability

 | 6,124 views  | Jesse Jacoby
Building an Internal Change Management Capability

Two-thirds of all large-scale change initiatives fail to achieve their expected business benefits. This failure rate represents billions of dollars in lost productivity, wasted resources, opportunity costs and rework—not to mention the cost of lost jobs and workforce disengagement. Companies that learn to manage change effectively and consistently deliver expected …

Influencing Mindset and Behavior Change

One Comment  | 19,306 views  | Jesse Jacoby

Changing people’s behaviors can be done in one of two ways, generally speaking. You can force behavior change through management decree or you can change the mindsets of people so that their thinking results in new desired behaviors. We have seen both approaches used by leaders at different organizations. Not …

How to Develop a Powerful Case for Change

 | 6,928 views  | Jesse Jacoby

In previous blog posts, I addressed the importance of creating a sense of urgency for your organizational change initiative (e.g., Use Heart and Mind Appeal to Create a Sense of Urgency). Establishing a proper sense of urgency for change is often a skipped step or it is assumed that the …

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